Play For Today is an international full-service entertainment company of industry experts specialized in bringing musical and artistic events to Europe, the Middle East and North Africa.


Our insight-driven, dynamic, and highly experienced team has traipsed the music scene and show business for 21+ years delivering high-media impact and exceptional concerts and music festivals across the region.


Aligned with current and future trends, we infuse our blended creativity, motivation, and business know-how in generating both classic and innovative events that top professional standards and exceed expectations.


With offices in Spain and Lebanon, Play For Today offers Events Creation and Management, Talent Booking, as well as private and corporate entertainment gig services, customized to your needs and wishes.


We’ve solidified and nurtured collaborative relationships with a talented pool of global entertainment specialists, national and international artists, artists' agents and managers, music labels, music distributors, the retail industry, and media tycoons in the region.


We’re well connected and strategically positioned to team up with you in generating outstanding and unforgettable entertainment experiences.